by Laura Otto
Getting residents to participate in community association meetings, events, and activities can be a challenge. That lack of involvement can be a source of frustration for board members and managers, but there are some simple steps communities can take to spark involvement from both new homeowners and longtime residents.
David Barker, president of the Pinecrest Cluster Homeowners Association in Reston, Va., suggests focusing on engagement. Creating a true sense of community is about “knowing who lives in your neighborhood, having people nearby to help each other, and keeping an eye on your house when you’re gone,” he says.
Here are a few ways to boost participation and engagement:
- Create an annual event. Having an annual event like a community picnic, holiday food drive, or summer concert can increase excitement and anticipation.
- Go virtual. Having board and committee meetings over Zoom can significantly increase engagement.
- Form an engagement or events committee. Earmark a budget for the committee. When engagement picks up, consider finding local businesses to sponsor future events.
When drafting plans, set up an online platform where timely and helpful interactions can happen. Creating a private Facebook group or email chain is a good starting point. Feed the platform by:
- Identifying events.
- Publishing the events on a community calendar so residents can plan and RSVP.
- Communicating frequently about upcoming events to build excitement.
- Sharing pictures immediately after the events.
A decline in participation can reflect deeper issues of trust, transparency, and resident empowerment. When owners feel their voices matter, they tend to show up — not just for BBQs and potlucks but for governance, dialogue, and shared purposes.
Give residents a sense of purpose. Invite them to have conversations about the future of the community or create small advocacy groups. Sometimes, even a simple question such as “Why do you love where you live?” can empower residents to get involved.
Reprinted with permission from Community Associations Institute – Michigan Chapter.